Friday, June 26, 2009

PC World Norge (IDG Magazines Norge AS) - 1 Story

1) BlackBerry til Norge (By Iver Gamme ) 16 October 2006
http://www.idg.no/produkter/nettverktelekom/smarttelefoner_pda/article18376.ece
There is nothing technically wrong with this story, but it is an excellent example of how many in the Norwegian press make very little, if any effort, to give Canada credit for a Canadian product in Norway. There is no need to always identify RIM and Blackberry as Canadian, but one would think when a well-known Canadian telephone is coming to Norway that where the product is coming from (in this case Canada) would at least be mentioned, especially if it has not been in Norway before. In this story there is not a single reference to RIM or Blackberry being Canadian, or coming from Canada. All that is written is about the USA and Blackberry in the USA. Why not give Canada and Canadians some credit for this new product in Norway? From what has been written it is easy to get the impression the phone is from the USA. This Norwegian journalist writes: "Mobilsuksessen BlackBerry har 5,5 millioner brukere i Amerika, Asia og Europa. Nå kommer den første enheten til Norge." This is not correct, it should state: "Mobilsuksessen BlackBerry har 5,5 millioner brukere i Nord-Amerika, Asia og Europa. Nå kommer den første enheten til Norge." He also writes: "Håndholdt-apparatet Blackberry er i USA synonymt med lomme-epost og det norske selskapet Trigcom AS introduserer nå BlackBerry i Norge....BlackBerry er mer enn bare et verktøy for effektiv, rask og sikker epost. I USA er det blitt et fenomen, sier Helge Birkeland, administrerende direktør i Trigcom AS." With the amount of American content and no mention of Canada it's easy to get the impression Blackberry is American success story. If a Canadian journalist wrote a story about Statoil coming to Canada, should a Canadian journalist write about its success outside of Norway and never mention where Statoil is from or at least being Norwegian?

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