Østlands-Posten - 1 Story

1) Kjempekritikk (Østlands-Posten) 17 March 2007
http://www.op.no/kultur/article2656251.ece
In this story the Norwegian writer states: "Den store canadiske musikkfestivalen, er ingen hvem som helst når europeiske band vil inn på det amerikanske markedet. I både Canada og USA har Canadian Music Week en veldig høy status. Her i Norden har man vært lite flinke til å bruke denne innfallsporten mot det amerikanske markedet. Ser man bort fra Finland og Danmark som har satset stort på å markere seg her, er Canada’s largest and most influential media and music conferencedet lite å se til andre nordiske aktører." The story should say: "Den store canadiske musikkfestivalen, er ingen hvem som helst når europeiske band vil inn på det canadisk og internasjonale markedet." Canadian Music Week in Canada is a celebration of Canadian music and culture. Certainly it brings in international guests from around the world, but it had a Canadian focus for the Canadian industry."Canada’s largest and most influential media and music conference, CMW brings together the world’s top industry professionals to participate in a three-day program of activities. Designed to stimulate the exchange of market intelligence, increase dialogue and provide networking opportunities, the CMW Executive Conference includes over 75 panels featuring over 360 industry experts. Now in its 26th year, Rogers Wireless CMW is the single longest running and premiere music and media event focusing on the business of MUSIC, bringing together more than 360 of the world's top industry professionals for one spectacular week of events - combining informative, intensive conferences, award shows & Canada’s biggest New Music Festival. By night Toronto's most popular clubs and concert halls throw open their doors to industry insiders and the general public to create an electrifying musicfest of discovery. The talented emerging new bands are music to the ears of A&R reps on the lookout for next year's stars. The Festival spans 4 nights of performances, with over 500 showcasing bands at over 40 live music venues in downtown Toronto." Source - Wikipedia This story is an excellent example of how a Canadian event is changed to describe the American market. Canadian Music Week is a week for the music industry in Canada, for Canadian musicians (and international), etc. to help get Canadian musicians into the Canadian market; but somehow in the Norwegian media gets turned into an event to get into the American market, with no reference even made to Norwegians wanting to get into the Canadian market. Would a Canadian journalist come to Nordic Music Week and write this is the event to try to get Canadian bands into the British market?

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